What the hour rewards
Open hourly billing has an uncomfortable logic built in: the longer the work takes, the larger the invoice. No one needs to be cynical for that to become a problem. The incentive simply points the wrong way, away from you and toward more hours. Over time, incentives shape behaviour, even in honest people.
What the cap changes
A price cap that you set turns the whole equation around. The cost is known in advance, and if we spend less time, you pay less. Suddenly we profit from being efficient rather than slow. The work is prioritised by what delivers the most effect per effort, not by what fills the most lines on an invoice.
What we give up is the upside in dragging things out. That's the point. An agency should compete on results, not on the clock.
What it is not
A cap isn't a fixed package that squeezes your reality into a template, and it isn't a race to the lowest price. It's an upper limit. Within it, you own everything: data, accounts, licenses, material. No lock-in, no notice period to negotiate away.
The cap is a promise that efficiency is our gain, not your cost.
That's why we lead with the model instead of a portfolio. If you want to know what it would cost for you specifically, ask us. The answer comes without a sales deck.