SERVICES / LEADERSHIP
Marketing leadership without hiring.
Someone has to lead marketing. As your fractional CMO, a part-time marketing director, we make the decisions, steer the specialists and report to management every month. Without a recruitment that takes months.
Our position
We take the wheel.
What is it about?
Someone has to lead marketing. As your fractional CMO, a part-time marketing director, we make the decisions, steer the specialists and report to management every month. Without a recruitment that takes months.
Our position
We take the wheel.
Many suppliers. No one who owns the whole.
The agency runs the ads, a freelancer writes and the website sits with a third. Everyone delivers their part, but no one is responsible for making the parts drive the business. Decisions end up with a CEO who has other things to do, or are not made at all. Leadership fills that gap.
Leadership is Memorise's second level: a fractional CMO who makes the decisions and owns marketing leadership over time. It includes project management, directing the specialists and a monthly report to management. It is available as an ongoing function (fractional CMO) or for a limited period (interim CMO).
INCLUDED
What you get.
Someone who decides.
Priorities are set, followed up and changed when the numbers say so.
Steered specialists.
Agencies, freelancers and your own team work to the same plan.
Project management.
Timelines, orders and deliveries are held together, so it gets done.
Report to management.
Every month: what was done, what it delivered and what is decided next.
From many suppliers to one plan.
It all starts with how things look today. We go through the goals, who does what and which suppliers you already have. After the review every supplier works to the same plan, and the decisions sit with us instead of with the CEO. Every month management gets a report on what the work has done for the business.
- A review of the situation, the goals and your suppliers
- A plan everyone works towards, agencies included
- We make the decisions and steer the specialists
- A report to management every month
Neither a recruitment nor a lone consultant.
Both solve part of the problem, but not the whole.
Recruit a marketing director.
Takes months to find, and you get one person's experience.
Bring in a lone consultant.
Knows a lot, but stands alone when the work needs a specialist.
Leadership.
A part-time marketing lead who makes the decisions, with the right specialists to bring in.
Your agencies stay.
We steer the ones you already have instead of replacing them.
Everything is in your name.
Accounts, data and tools are in your name.
No lock-in period.
One month's notice, no contract trap.
ACCESS
People you would not otherwise reach.
Through Memorise you get access to specialists with decades of experience. They have run their own agencies or served as heads of technology at major companies. What they have in common is that they have turned their backs on the industry's drift towards lower quality.
With Leadership, we hold the whole together as your marketing lead.
- You meet us first.
- We take the first conversation, choose the right team and are responsible for the work all the way. See who we are
- Then the right specialist.
- Someone who knows your industry and what your assignment requires. You do not need to know who to bring in, or when. That is our job.
Next step
Book a free review.
Thirty minutes with one of us. We go through who does what today and where leadership would start. No sales call, and nothing you commit to.
What is it about?
PROOF
Results we've delivered
Real, anonymised assignments. Industry and result, no client names.
Where do you stand?
Three levels. Combine what you need.
The level decides how deep we go, the area what we do. Most clients combine, for example Leadership for the whole and Delivery in the channels where you lack people. The areas are the same in all three: search and AI visibility, advertising, web, content and creative.
Level 1
You have a quote or a plan on the table and want to know if it holds up before you decide.
Direction
We advise, you decide.
Includes: Monthly check-in, help with priorities and a second opinion on proposals and quotes.
Read about DirectionLevel 2· This page
Leadership
We take the wheel.
Includes: Project management, directing the specialists and a monthly report to management.
Level 3
You know what needs doing, but lack the people to do it.
Delivery
We do the work.
Includes: Setup, production, operations and optimisation. Ordered per assignment, with a cap.
Read about Delivery
Frequently asked questions
What is a fractional CMO?
A part-time marketing director, without employment. The responsibility and the decisions are the same as for an employed CMO.
What is the difference between Leadership and Direction?
In Direction we advise and you decide. In Leadership we make the decisions and own marketing leadership over time.
What is the difference between a fractional and an interim CMO?
A fractional CMO is an ongoing function, remote. An interim CMO fills a gap for a limited period, usually on site. Both are senior from the start.
Do you work with our existing agencies?
Yes. We steer your existing agencies and specialists to the same plan.
Who do you report to?
To management. Every month you get a report on what was done, what it delivered and what is decided next.
Do we need to hire anyone?
No. You get marketing leadership without employment and without a lock-in period.
Can Leadership be combined with Delivery?
Yes, often. Leadership makes the decisions and steers the whole, Delivery does the work in the channels where it is needed. Your existing agencies can handle the rest.
Want someone to take the wheel?
Choose what fits your situation best and book a time. The person you meet sees what it is about in the booking.
What is it about?
Free review. No sales call. No lock-in period.
Not ready for a meeting? Check your site first