SERVICES / FRACTIONAL CMO
Fractional CMO.
Memorise takes your CMO function without you having to hire. The strategy coordinates the disciplines; your existing agencies and specialists work toward the same plan even if they aren't us.
What do you want to achieve?
Our position
Strategy leads, specialists deliver.
A fractional CMO at Memorise is not a consultant writing reports. It's the function that decides prioritisation, coordinates the disciplines and reports against business goals. We take that role, with your team or with the specialist network behind us, depending on what you already have in place.
What you get from us.
Diagnose
Your channels, measurement, team and vendors mapped.
Strategise
Marketing plan, quarterly goals and KPIs tied to business outcomes.
Coordinate
Your agencies and the network work toward the same plan.
Review
Monthly report to leadership. Decision support, not status updates.
What a fractional CMO does at Memorise.
The role is strategic: prioritisation between channels, budget allocation, business-effect measurement, specialist coordination and reporting to leadership.
We start with a diagnosis of the current state, your channels, measurement, team and current vendors. From there we lay out a marketing plan with quarterly goals and concrete KPIs.
Specialists from the network deliver what you don't have in-house. Your existing agencies continue with what they do, we coordinate them against the same plan.
Memorise takes the fractional CMO role directly. Strategy and coordination sit with us. Operational delivery happens via specialists from the network or your existing partners.
Price ceiling matching what you'd pay for the role as an in-house salary, scaled down at lower time-need. See how the collaboration works for price ceiling, billing and contract form.
What a CMO engagement looks like.
Every engagement follows the same sequence, but depth varies with your current state. Diagnosis typically takes 2-4 weeks. Strategy and marketing plan are calibrated together with your leadership group and reviewed in quarterly workshops. Operational coordination happens weekly with your specialists, sync meetings, prioritisation decisions, blocker resolution. We report monthly to your CEO or leadership with decision support in Swedish or English. At larger initiatives (rebranding, new site, expansion to a new market) the time allocation increases. At stable periods we scale down. The price ceiling always holds, you never pay more than the ceiling, less time means less invoicing.
- Kickoff: business goals, ICP (ideal customer profile), leadership-meeting cadence, measurement stack
- Diagnosis: channels, content, team, vendors, existing contracts mapped
- Strategy: marketing plan, quarterly goals, prioritised backlog, KPI structure
- Weekly coordination: sync with your specialists and existing agencies
- Monthly leadership report: what was done, what effect it had, what's running next
- Quarterly review: prioritisation adjustments based on data and business development
Not a lone consultant. Not a new hire.
Senior from week one.
Not a consultant learning your business at your expense. Experience is there from day one.
Cap per monthly engagement.
You know what the function costs upfront. No hourly billing surprises.
You own strategy and accounts.
All work is documented on your side. Accounts stay in your name, not ours.
A lone consultant has one person's time and one person's network. Memorise has a strategy team that takes the CMO role plus a network of specialists who deliver operationally.
An in-house CMO costs a full salary plus bonus plus benefits, and has to be built into the organisation. A fractional CMO at Memorise is price-ceiled against what you actually use. At larger initiatives it scales up. At stable periods it scales down.
Why Memorise as an interim marketing director.
Decades of CMO experience.
We have run marketing functions in companies of different size and stage. Not theory. Practice.
Function, not report.
We make decisions, prioritize and pull strings. Not just recommendations in Slides.
Specialist network when needed.
When the engagement requires SEO, CRO or paid, we bring in the right specialist. Not hire a team.
Monthly termination, no lock-in.
Try it out without binding for a year. You control when and how long.
Areas we coordinate
Areas we coordinate
Strategy.
Business goals into marketing plan into quarterly goals.
Measurement.
Business effect, not only ranking or CTR.
Team coordination.
Your agencies, the network and in-house as one team.
Budget.
Where money has most leverage, per quarter.
Channel strategy.
SEO, Ads, content, CRO, orchestrated toward the same goal.
Reporting.
Monthly to leadership, quarterly to board.
How we work.
How we work.
Monthly billing, price ceiling set by you.
No lock-in, no transition project.
You own all accounts and content.
Decision support, not status.
Book a free strategy call.
Send us a brief about your current marketing function: current vendors, internal team, measurement in place, questions you're wrestling with. We'll go through where a fractional CMO function would give the most leverage, and whether a pilot is the right next step or whether you're equipped without us. 30 minutes. No sales call after.
What do you want to achieve?
No sales process. Response within one business day. · or email directly
Frequently asked questions about fractional CMO
How does fractional CMO differ from interim CMO?
Fractional is an ongoing function, we step into your CMO role on a rolling basis, monthly. Interim is temporary: we fill a gap during a specific period (typically 3-12 months) until you have a permanent CMO in place.
What's included in the CMO role you take?
Strategy, prioritisation, budget allocation, measurement architecture, coordination of your specialists and vendors, monthly reporting to leadership. We don't step in as operational writer or advertising specialist, that role sits with your existing agencies or specialists from the network.
What does it cost?
Price ceiling matching what you'd pay for an in-house CMO in salary plus social fees. At lower time-need it scales down, you pay for actual time, never above the ceiling. A 6-8 week pilot is possible for trust-building before ongoing engagement.
Do we have to switch agencies?
No. We coordinate your existing agencies and consultants against the same marketing plan. If a vendor underperforms we'll say so, the decision to switch sits with you. We take no commission on vendor selection.
How quickly do we see results?
Strategic decisions and the first prioritisations are in place after 4-6 weeks. Operational effects depend on which channels you work with and current baseline. Business effect is reported from quarter two onward.
What happens if we want to end?
One month's notice. Documentation, marketing plan, KPI structure and all decision material follow with you. No agency trap, no transition costs. Your specialists and suppliers continue directly under your new CMO or other leadership. You own the relationships, the data and the processes from day one.
Do you take engagements outside Sweden?
Yes, we have international engagements. The CMO role communicates in Swedish or English depending on your leadership. The specialist network is distributed across Sweden and internationally, which means we can coordinate delivery across several markets at the same time. Digital meetings are the default regardless of geography.
How deep is the integration in our organisation?
Two modes, client picks: CMO mode (we sit in the leadership group, report to the CEO, decide in the marketing function) or Controller mode (we report to your CMO or equivalent, coordinate execution). Both modes are price-ceiled the same way.