Website Check
Free SEO analysis of your website.
Enter your domain. In under a minute you see how the site performs in Google and AI search, how fast it is for real visitors, and whether tracking, ads and contact options are in place.
Or book a free review right away.
What the check looks at
Up to 31 checks in five areas.
An SEO analysis here means more than keywords. Whether a site gets visitors and enquiries also depends on load time, tracking and whether it is easy to get in touch.
Visibility in search and AI search
Whether Google and AI services may read and understand the site: noindex, canonical, sitemap, robots.txt for ChatGPT, Claude and Perplexity, markup for the business, whether Wikidata and Google recognise the company, title and meta description.
Load time and experience
How fast the homepage is for real visitors on mobile according to Google's own measurements, how it responds to clicks, whether the content jumps and how accessible it is.
Contact, tracking and ads
Whether visitors can get in touch directly from the homepage, whether visits are measured, whether consent is passed to Google and whether the site is advertising on Google right now.
Technology and security
Whether the site always runs over https, which platform it is built on, whether WordPress is up to date and whether the email domain is protected against spoofing.
Content and sharing
When the site last published something and whether a share on social media gets an image.
How the analysis works
The same data Google uses.
We fetch the site the way Google does
The homepage, robots.txt and the sitemap, as they look to a search engine. No login and nothing installed on your end.
We read Google's own measurements
Load time comes from the Chrome UX Report, meaning real visitors over the last 28 days. If the site has too few visits there, we run a lab test and label the value as lab.
You get a status and the most important things first
The check gathers the findings into one status and highlights what matters most. Each finding comes with an explanation and where the value comes from.
Compare and save if you want
Compare the site with up to two competitors, or ask for the report as a PDF to your email.
Questions about the analysis
Does the SEO analysis cost anything?
No. The check is free and needs no account. If you ask for the report, we need an email address to send it, and we only get in touch if you have said yes to that.
What does it not check?
Keyword rankings, links to the site and every individual subpage. The checks cover the homepage, robots.txt and the sitemap. Rankings and links cannot be seen reliably from the outside, so that requires a review with access to your Search Console and analytics.
Why does the load time differ from PageSpeed Insights?
PageSpeed shows both field data and a lab test. The check primarily uses the field data, meaning real visitors on mobile. The lab test simulates a slow phone and almost always gives worse values, so the two are never compared against each other.
What is stored about our site?
The domain and the result are stored in your browser for up to 30 days, so the site can show what applies to you. If you ask for the report, it is stored for 30 days and can be deleted earlier with the button in the report.
How is the check different from an SEO analysis by an agency?
The check sees what can be seen from the outside in a minute. A full analysis goes through the whole site, the content, the keywords and the competitors, with data from your own Search Console. The check often shows where such an analysis should start.
Want to go deeper than the homepage?
In a free review we look at the whole site with your Search Console and analytics, and show where the biggest leverage is.