SERVICES / ADVERTISING / GOOGLE ADS
Google Ads agency.
We advertise for return, not activity. The ad budget is calculated against your business ROI, not the industry template. Price ceiling and budget set by you. Monthly billing. No lock-in.
Our position
Google Ads is about catching the buyer in the decision moment. Data-driven, not guesswork.
What do you want to achieve?
What you get from us in Google Ads.
Audit
Existing campaigns, measurement, quality scores and search terms report mapped.
Setup
Conversion tracking validated before spend. Campaign structure and bid strategy against your business goals.
Spend
Ad budget calculated against business ROI. Quality Score as primary lever, not bid raises.
Measurement
Monthly report: return per channel, decision support, not impressions.
Google Ads agency that builds business, not just clicks.
Google Ads is leverage on existing demand. It works when the buyer is already searching. Then we need three things in place: the right message, the right landing page and the right measurement. It doesn't work when the ad budget scales without attribution. Or when campaigns run on 'best practice' without validation against the business. We do the former. The rest of this page describes how that looks in practice.
Google Ads for companies who want measurable pipeline from search engines and related advertising channels. We cover Search, Display, Shopping, Performance Max and YouTube Ads. The ad budget is calculated based on your business ROI, not industry templates. Price ceiling and budget set by you. Monthly billing. No lock-in.
Data-driven Google Ads agency: budget, not template.
Most agencies recommend ad budgets based on what the industry typically spends, or based on what maximises their own management fee. We do the opposite. We calculate backwards from your business ROI. What is your customer lifetime value? What does conversion rate look like? What can you afford to pay per lead? That determines the level. Sometimes the conclusion is that you should invest more than you do. Sometimes that you should invest less. Both answers are legitimate.
- Conversion measurement as step one. We do not start advertising until measurement is 100 percent verified. Otherwise you pay for data that is not accurate
- Quality Score as primary lever. Relevance and landing pages are optimised before we raise bids
- Search Terms Report review every month: wasteful spend identified and stopped, missed opportunities captured
- Attribution validation: we do not report conversions without knowing where they actually came from
- Search engine context integrated: what ranks organically, what paid needs to cover
An ad that does not convert is not advertising. It is a cost without effect.
Data, not guesswork. Including in the AI search era.
You own the account and data.
The ad account stays in your name. All history and goal setup accessible if we part ways.
Cap and budget set by you.
No percent-of-spend fee. No "performance bonus" that favors volume over return.
No lock-in, monthly termination.
Stop, change direction or pause campaigns when you want. You control the cycle.
We are data-driven. Recommendations on ad budget, campaign structure and bidding strategy are grounded in measurable data about your business. Not in industry default settings. It also means Quality Score, conversion tracking validation and first-party data strategy are treated as foundation, not optional.
AI Overview above search results changes both organic and paid performance. When the informational queries are answered directly in the result, some of the broad clicks fall away, and the searches that reach the ads become more purchase-near. That means transaction-near keywords, sharper landing pages, attribution that adapts, and creative that matches how the model interprets your ad copy. Validated measurement matters even more when fewer but hotter clicks have to pay off.
We follow that development and adjust the setup continuously. When we say you should increase the ad budget it is because we have calculated that the additional investment yields return. When we say you should reduce it, the same logic applies. The decision is yours. The analysis is ours.
Why Memorise as a Google Ads agency.
Senior from week one.
The specialist runs the audit and campaign setup. Not a trainee learning Google Ads on your dime.
Decades of Google Ads in the network.
We have seen attribution shifts, Smart Bidding rollouts and the AI rollout. Not just last year.
Data-driven, not template.
Campaign structure calculated against your business outcome. Not industry template from CSV export.
Quality Score as leverage.
We lower CPC through quality work on ad and landing page. Not through bid hikes.
How we work.
How we work.
Monthly billing, price ceiling set by you.
No lock-in, no transition project.
You own all accounts and content.
Decision support, not status.
Get a free Google Ads audit.
Send your site URL and, if applicable, read access to your current Google Ads account. We review campaign structure, measurement, quality scores, search terms report and landing pages. Then we come back with a concrete picture of what would change the numbers. No sales pitch.
What do you want to achieve?
No sales process. Response within one business day. · or email directly
Common questions about a Google Ads agency
What is a Google Ads agency?
A Google Ads agency handles paid search engine advertising on Google's platform. That includes strategy, campaign setup, creative, conversion tracking, attribution and continuous optimisation. The difference compared to self-service is expertise in Quality Score, bidding strategy and how Google Ads interacts with organic SEO and AI Overview. Our approach is data-driven: every decision is grounded in your business ROI, not in industry templates.
Does AI Overview affect Google Ads performance?
Yes. AI Overview above the search results changes the query mix and CTR distribution. Lookup queries shift to AIO, decision queries remain for paid. Google is also rolling out AI Mode for Ads, which places paid ads within AI answers. That means traditional campaign measurement becomes insufficient: attribution needs to adapt, creative has to match how the model interprets your ad copy, and brand defense through paid becomes more important when AIO answers without citing you. We reverse-engineer AIO answers on your keywords and adapt the Google Ads strategy accordingly.
What does it cost to hire you as a Google Ads agency?
We work with a price ceiling and budget. You set the frame, we adapt delivery within it. There is no minimum on ad budget. Instead we calculate the level that gives maximum return for your business. The initial audit is always free.
How large does our ad budget need to be?
It is determined by your business ROI, not by industry templates. We start with your conversion rate, your customer value and what you can afford to pay per lead. Then we calculate the investment level where each additional krona still yields return. For some clients that turns out to be less than they previously spent. For others it turns out to be more.
When should we choose Google Ads over SEO?
Google Ads gives immediate effect: a campaign can be live within days, first leads within weeks. SEO builds long-term growth: 6 to 12 months to stable ranking, but compounds afterwards. They are not interchangeable, they are complementary. Urgent campaign launch, seasonal window, or testing a new keyword: Google Ads fits. Long-term authority and stable organic pipeline: SEO fits. Often both.
Which Google Ads formats do you handle?
Search, Display, Shopping, Performance Max and YouTube Ads. We do not recommend all formats to all clients. The choice is governed by your business and your buyers, not by our wish to sell more channels.
What does the free audit cover?
Review of campaign structure, conversion tracking validation, quality scores per campaign, search terms report, landing pages and attribution. Then a concrete recommendation: what you should do differently and why. No sales pitch, no conditional limit.
How quickly do we see measurable results?
The first week shows early signals: impressions, clicks, first conversions. After 2 to 4 weeks data stabilises and we can start optimising for return rather than for expectation. After 1 to 3 months campaigns typically reach their target level of return per krona.
Do we own the Google Ads account?
Yes. The account is owned by you. We get manager-link access with read and write permissions. Conversion tracking, creatives and campaign structure are also owned by you. If you switch agencies we take nothing with us.
Do you have a lock-in period?
No. Monthly billing without lock-in, one month's notice. The value should show up in the return, not in the contract. We keep clients because we deliver, not because the contract holds them. The ad account, the data and the Google Tag Manager setup live on your accounts from day one.
How do you differ from larger Google Ads agencies?
We do not package. Larger agencies typically sell fixed sizes with a management fee that is often a percentage of the ad budget. That creates the wrong incentive. Our structure is leaner: you pay for the work, not for the size. And the level of your ad budget is grounded in your business ROI, not in what maximises our fee.