What the address actually buys
You pay for the work that gets done, not for the floor it gets done on. Much of agency pricing rests on the opposite: you pay for the address on the invoice, for a smart office and a sales department that has to be carried. The specialist optimising your site does it just as well whatever city the desk sits in.
It shows in the data. Ranking, traffic and conversion live in Search Console and the analytics tool, not in a postcode. If the result is good remotely, it's good, full stop.
When location does matter
Location matters in two ways, and neither is about where your agency keeps its office. The first is your own local visibility: for your customers to find you in your city you need local SEO built for exactly that, regardless of where the work is done. The second is whether you want to meet. We are present in Gothenburg and have specialists across the country, and meetings happen digitally, at our place or at yours.
So proximity can be a reassurance you want. It just isn't the same thing as a better result.
The right question
The question that decides the result isn't where the agency sits, but who does the work and how it gets measured. A network of specialists spread across the country lets us match the right senior expertise to each assignment, without the city limiting the choice. Then we follow up against the business, as decision support and not as status.
The result lives in the data, not in the postcode.
So choose by the expertise and the measurement, not by the map. That order is what shows up on the bottom line.