ABOUT / TEAM
Linus Fahlén Evaldsson.
Digital business developer
Linus Fahlén Evaldsson is a digital business developer at Memorise in Gothenburg, specialising in digital analytics and data-driven marketing. He helps companies develop their business in the digital landscape, with data as the basis for decisions.
My view
Data is only worth something when it leads to a decision.
Background.
The role today
As a digital business developer, Linus helps clients move their positions forward in the digital space. He starts from the data: what it says, how it can be made understandable and which decisions it justifies. Web analytics and measurement, often in Google Analytics 4, become the basis that is turned into concrete marketing actions and follow-up. He quickly gets to grips with each client's business and keeps them informed about what is being done, why, and which long-term goals it serves.
How I work.
Start with the data.
I always start from what the data actually shows, not from gut feeling. Web analytics and measurement are the foundation: first understand what is happening and why, then decide what to do. Otherwise marketing becomes guesswork.
Make the data understandable.
Data is only worth something if someone understands it. I translate the numbers into a picture of what is actually happening, and keep the client informed about what is being done and why. Clear communication means the decisions can be made by the right people.
Quickly into your business.
Every client is different, so I spend time quickly understanding your specific business and what drives it. Data means nothing without context, and it is the business, not the tool, that decides which metrics actually matter.
Right now.
Right now I help clients develop their business in the digital space, with data as the starting point. What I care about is the analysis: what the data says, how I can make it understandable and which decisions it justifies. Then it is about actually acting on what it shows.
A lot of the work is in web analytics and measurement, often in Google Analytics 4, and in turning it into concrete marketing actions and clear follow-up. I keep the client informed about what is being done and why, so that the data becomes decision support and not just a report.
Want to discuss your current state with Linus?
Book a free 30-minute review. You get a concrete picture of where you stand, straight from the specialist. No sales pitch. Reply within one business day.
My colleagues.
Simon TorngrenPartner and COOProject management · Operational efficiency · Process optimisation · Client serviceLinkedIn ↗
Hans SandblomSenior SEO SpecialistTechnical SEO · Link strategies · AI search · Web performanceLinkedIn ↗
Angelica SandblomPartner and specialistSearch engine marketing (SEM) · Social advertising · Conversion rate optimisation (CRO) · Data-driven optimisation · Tracking and attributionLinkedIn ↗