ABOUT / TEAM

Angelica Sandblom.

Partner and specialist

Angelica Sandblom is a partner and specialist at Memorise in data-driven advertising and conversion. She helps brands grow through search and social advertising, smart strategy and continuous optimisation, with campaigns that do not just drive traffic but truly convert.

Search engine marketing (SEM)Social advertisingConversion rate optimisation (CRO)Data-driven optimisationTracking and attributionLinkedIn profile angelica@memorise.se

Write to Angelica

My view

Marketing is a craft that blends structure and creativity.

Background.

The way in
Angelica came to search engine optimisation early. She grew up with digital visibility as part of everyday life, but quickly made the discipline her own: learning the craft from the ground up, digging into algorithms and the question of how a site actually gets found, and building early the data-driven way of looking at marketing that has stayed with her since.
The education
She wanted to broaden that practical grounding into a full toolbox, and studied a higher education in digital marketing. The drive was to master the whole field, not a single channel: not just the advertising, but the strategy, measurement and follow-up around it that decide whether it has any effect.
The specialist years
During specialist placements at two established companies she got to turn theory into measurable business results. The emphasis was on tracking and analysis: building data structures so that decisions rest on actual numbers rather than guesses, in paid search as much as in organic visibility. The conclusion she took with her is that digital marketing isn't about buying ads, but about building growth that pays off over time.
The role today
Today Angelica owns the paid growth in the assignments, from strategy and advertising to conversion optimisation and tracking. She works hands-on and takes responsibility for the whole chain, all the way to the result showing up where it counts: in the business, not just in a dashboard.

How I work.

Data and creativity in the same hand.

I build campaigns with as much respect for the data as for the creative idea. The numbers show what works, the creativity makes it land, and it is in the meeting between them that a campaign goes from being seen to selling.

Test, measure, improve.

No campaign is finished at launch. I test, measure and adjust continuously: A/B tests, reallocated budget and tracking that shows what each krona returns. That way the advertising gets smarter every week instead of standing still.

Curious and always moving forward.

The digital space changes fast, and I believe in stepping outside the comfort zone to find new strengths. I stay curious and up to date on new platforms and formats, so that the client's marketing evolves at the same pace as the playing field does.

Right now.

Right now I help brands grow through data-driven advertising: search and social advertising across Meta, Pinterest, TikTok and LinkedIn. I work hands-on and have as strong an eye for the data as for the creative idea, and build campaigns that do not just drive traffic but truly convert.

A lot of my time goes to continuous optimisation: A/B testing, smarter use of ad spend and tracking that makes the results measurable. The goal is always clear results that last, more sales and higher conversion rates, not just numbers for the moment.