ABOUT / TEAM
Hans Sandblom.
Senior SEO Specialist
Hans Sandblom is a senior SEO specialist at Memorise, working from Gothenburg with over 30 years of experience in search engine optimisation. He helps companies rank higher, appear in AI search and turn organic traffic into business, with technical precision and a data-driven strategy.
My view
Visibility is only worth something when it becomes business.
Background.
The background
Hans has worked with search engine optimisation and web since the late 1990s, over 30 years in the industry. The long experience covers the whole SEO craft, from technical foundations to link strategies and the recent shift towards AI search.
The role today
As a senior SEO specialist at Memorise, Hans is the one who steps into the search assignments: technical SEO, optimisation and link strategies, always tied to measurable traffic and business. He works from Gothenburg and wants every effort to show up in rankings, in AI search and in the client's business.
How I work.
Technical foundation first.
A site that cannot be crawled and understood will not rank, no matter how good the content is. I start with the technical foundation: structure, performance and how search engines and AI extract information from the site. That is where durable visibility is built.
Experience that sees the whole.
Over 30 years in the industry means I recognise the patterns: what is a real opportunity and what is noise. I prioritise the actions that actually move ranking and traffic, rather than chasing every new trend.
Visibility that becomes business.
Ranking is a means, not the goal. I work so that the organic traffic is turned into real business, and follow the whole way from visibility in Google and AI search to what the visitor actually does on the site.
Right now.
After more than 30 years in SEO, I still work with the whole craft: technical SEO, optimisation and link strategies. The foundation is the same as always, a site that is easy to understand for both visitors and search engines, but the tools and the rules of the game keep changing.
Right now I spend a lot of time on the shift towards AI search and on web performance: how a site should be visible and cited when answers are written by AI, and how speed and technology affect both ranking and business. The goal is always the same, to turn organic traffic into actual business.
Want to discuss your current state with Hans?
Drop a few lines about where you stand and Hans will get back to you personally. No sales pitch. Reply within one business day.
My colleagues.
Simon TorngrenPartner and COOProject management · Operational efficiency · Process optimisation · Client serviceLinkedIn ↗
Angelica SandblomPartner and specialistSearch engine marketing (SEM) · Social advertising · Conversion rate optimisation (CRO) · Data-driven optimisation · Tracking and attributionLinkedIn ↗
Linus Fahlén EvaldssonDigital business developerDigital business development · Digital analytics · Data-driven marketing · Google Analytics 4LinkedIn ↗