About Memorise
Our history
From an idea about how an agency ought to work to a powerhouse: a strategy function at the centre and a network of senior specialists.
Before Memorise existed we sat down and built it, on paper. Not the name, not the logo. The model. How an agency ought to work if you could start over and drop everything that grates in this industry: the overhead, the junior-heavy teams, the specialist who is never free when you need them, the report that gets written but never done. The answer was a powerhouse: a strategy function that leads and senior specialists activated when the assignment calls for it. We had our first client before the company was even registered. The model met reality straight away.
Timeline
2023 · The idea
The model takes shape
Two people, a whiteboard and one conviction: you could build an agency that charged for the work, not the address. Simon and Alexander designed the Memorise model before the company existed: strategy at the centre, senior specialists on the attack, no overhead to finance.
December 2023 · Launch
Memorise AB is founded
The company is registered in Gothenburg. Fully self-funded: no investors, no obligation to anyone else's agenda. And a real client to deliver for right from the start. Theory became practice faster than planned.
2024 · Foothold
The team and the office
Angelica Sandblom joins as a partner in advertising and conversion. During the autumn we move into our own office at Kyrkogatan 26, in central Gothenburg. The agency stops being an idea and becomes a place.
2025 · Depth
The specialists join
Hans Sandblom reinforces with senior technical SEO. Linus Fahlén Evaldsson with digital business development and analytics. The network grows, clients multiply, and a number we are proud of holds: since we started we have not lost a single client.
June 2026 · Expression
The identity finds its home
A new site, a new visual expression. But the message is the same as on the whiteboard in 2023: marketing that shows in the business, not on the invoice. The powerhouse model is fully established, with 25 active collaborations in the network.
Memorise in numbers
2023
Founded in Gothenburg (December)
25
Active specialist collaborations
30+
Years of combined SEO experience
0
Lock-in, ever
We are still writing the early chapters.
Want to be part of the next one? Send an email with what you are considering, and we will come back with a picture of what we think it takes, and what it would cost. No sales pitches.
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