SERVICES / ADVERTISING / FACEBOOK
Facebook advertising.
Your customers are in the feed on Facebook and Instagram before they start searching. Facebook advertising reaches them there and creates demand, not just clicks on what people already look for. The challenge is reaching the right people without burning ad budget.
Our position
Reach measured against the business. Price cap, you own the account.
What do you want to achieve?
Process
Review.
We map your current Meta setup, measurement, pixel and audiences.
Audiences.
Audiences and lookalikes are built on your own customer data, not an industry template.
Campaigns.
Campaigns and retargeting flows are built into the account, not just recommended.
Measurement.
We track reach and results and tie them to the business, not to a count of impressions.
Paid social creates demand, search captures it.
Facebook advertising, or Meta advertising, is about reaching the right people in the feed on Facebook and Instagram. Those platforms share the same ad system, so a campaign can run across both. The strength is broad reach, precise audience targeting and retargeting of people who have already shown interest.
That is a different job from search. Google Ads captures people already looking for you. Paid social creates demand among those who aren't searching yet. Organic presence builds the relationship over time. We pick the channel to fit your business, not what we like to run.
Facebook advertising reaches your customers on Facebook and Instagram and creates demand in the feed. It is not just clicks on what people already search for. We review your current Meta setup and build audiences and lookalikes on your own pixel data. We build in retargeting campaigns and measure reach against the business. You own Ads Manager, the pixel and the data. Price cap, no lock-in.
Audiences built on your data, not an industry template.
The strength on Facebook is the audience building. We build lookalikes and retargeting on your own customer data, so the budget meets people who resemble your best customers rather than a generic industry. The same creative can run in both the Facebook and Instagram feed where it performs best. We test audience against audience until we see which ones actually buy, and let the winner carry more of the budget.
- Pixel and conversion tracking validated before the ad budget is scaled
- Lookalike audiences built on your best customers, not on broad templates
- A retargeting ladder that meets the visitor where they are in the decision
- Reach and results measured against your pipeline, reported as decision support, not status
- Ongoing work on your terms: price cap and no lock-in
Your ad budget is your budget. Not our margin.
Transparency and ownership, not a black box.
You own the account and data.
Ads Manager, pixel and audiences are in your name. All history comes with you if we stop working together.
Price cap, budget you set.
No percentage fee on the ad budget. No bonus that rewards volume over return.
No long contracts.
Monthly notice, no lock-in. Pause, change direction or stop whenever you want.
Many agencies take a percentage of the ad budget. Then they earn from you spending more, not from you earning more. We take the opposite angle. A price cap you set, no percentage on spend, and you see where every krona goes.
You own the accounts. Ads Manager, the pixel, the audiences and the data are in your name. Switch agency and it all comes with you, no lock-in.
And we don't promise a given return, because reach and results aren't ours to control alone. If Google Ads fits your business better than Facebook, we say so. We build the campaigns in, other agencies just write the plan.
Why Memorise for Facebook advertising.
Senior from the first week.
A specialist runs the review and campaign setup. Not a trainee learning Meta at your expense.
Decades of paid social in the network.
We've seen iOS tracking shifts, Advantage+ and the AI rollout. Not just the past year.
Channel to fit the business.
If Google Ads or organic fits your business better, we say so. Budget follows the goal, not our habit.
Transparent pipeline.
You see where the ad budget goes and what it delivers, down to the krona. Not a black box.
How we work.
How we work.
Monthly billing, price ceiling set by you.
No lock-in, no transition project.
You own all accounts and content.
Decision support, not status.
Book a free ad review.
Send an email with your site and your Meta setup. We'll go through where you stand today, how the measurement and pixel look, and where the ad budget does the most good. You get our assessment and a concrete next step. No sales pitches, response within one business day.
What do you want to achieve?
No sales process. Response within one business day. · or email directly
Common questions about Facebook advertising
What does Facebook advertising cost?
It depends on your ad budget and audience, not a fixed package fee. With us you set the budget and we work toward a price cap, no percentage on spend. The ad budget is yours, our fee is separate from it. In the review we estimate what your current level can reasonably deliver.
Facebook advertising or Google Ads?
They do different jobs. Google Ads captures people already searching for what you offer, that is existing demand. Facebook advertising creates demand among those who aren't searching yet, through reach and retargeting in the feed. For most, the answer is a combination. We pick the channel to fit your business, not what we like to run.
What are retargeting and lookalike?
Retargeting reaches people who already visited your site or showed interest, so you meet them again with the right message. Lookalike builds a new audience that resembles your best customers, based on your own pixel data. Both make the advertising more precise and less wasteful than broad reach alone.
Is it enough to advertise only on Facebook?
Usually not. Facebook and Instagram share the same ad system under Meta, and a campaign can be placed where it performs best. We rarely fix a channel in advance. The review shows where your audience actually is and where the budget does the most good.
Who owns the ad account and the data?
You do. Ads Manager, the pixel, the audiences and all history are in your name on your accounts. We work in the account, we don't own it. Move to another agency and everything follows you, no lock-in and no contract trap.
Do you take engagements without measurement or tracking?
No. Without a pixel, conversion tracking or measurable goals, we'd just be burning ad budget. We start with a review, and if the foundation isn't there we build it first. We don't promise a given return, but we make sure it's possible to measure what the work delivers.