SERVICES / ADVERTISING / LINKEDIN
LinkedIn advertising.
Broad advertising reaches many, but rarely the right ones. LinkedIn advertising aims your budget at job title, industry and decision-maker in B2B. The click costs more than on other platforms, but it lands with the person who actually makes the decision. Price cap and a budget you set yourself. No lock-in.
Our position
The right role, not the widest reach. A pricier click, the right person.
What do you want to achieve?
Process
Review.
We go through your current advertising and whether LinkedIn fits your business.
Targeting.
Ads are aimed by job title, seniority, industry and company size.
Campaign.
Ad formats and conversion tracking are set up and built into your accounts.
Measurement.
We track the budget to the krona and tie the result to the business.
LinkedIn advertising reaches the decision-maker, not just a crowd.
LinkedIn advertising is the B2B channel where you target ads by seniority, job title, industry and company size. Instead of paying for broad reach, you pay to appear in front of the right role: the head of procurement, the IT director, the CEO in the industries you sell to.
That's what sets it apart from the rest of your advertising. Google Ads captures those already searching for your product. LinkedIn advertising creates demand among decision-makers who aren't searching yet but hold the right position. Organic social builds the relationship over time, without ad spend.
LinkedIn advertising aims your ad budget at the right role, industry and company size, so you reach decision-makers in B2B instead of a broad crowd. We set up the campaign and tracking, you track the budget to the krona, you own the account, and everything is measured against the business. The click costs more than on other platforms, but it lands with the right person.
A pricier click that's aimed, not burned.
A click on LinkedIn costs more than on most other platforms. That makes targeting and measurement the whole point, not an add-on. Every krona has to go to the right role, otherwise the money is burned. We measure against the business: which leads become customers, not how many clicked. You get a monthly report as decision support, not status. You see what the budget delivers, not a list of exposure figures.
- Targeting precision that aims pricier clicks at the right seniority and industry
- A transparent budget to the krona, no black box with a monthly report
- Conversion tracking built in, so leads can be followed all the way to the business
- A link to the rest of your channel mix, so search, social and organic reinforce each other
- Ongoing follow-up on your terms: price cap and no lock-in
You pay for the right person, not for reach. The budget is yours, not our margin.
Insight and ownership, not a black box.
Transparent budget.
You see to the krona where the ad budget goes and what it returns.
You own the account.
Ads Manager, pixel and data live on your accounts, no lock-in.
Price cap, no lock-in.
An agreed cap, monthly, no long contracts. The budget is yours.
Many run broad advertising for the sake of volume and send a monthly report you can't scrutinize. We take the opposite angle. You see transparently to the krona where the budget goes and what it returns.
You own everything we build. Ads Manager, pixel, audiences and data live on your accounts. If you change agency, it all comes with you, no lock-in.
We don't push LinkedIn because we like the platform. If Google Ads fits your business better, we say so. And we don't promise a set number of leads, because we don't control that alone. We aim the budget, measure the result and adjust.
Why Memorise for LinkedIn advertising.
The right targeting.
We aim the budget by role, seniority and industry, not by broad reach.
We build it in.
Campaign and conversion tracking are set up and built in, not just recommended.
Specialist network.
Senior B2B expertise in advertising and tracking, matched to the engagement.
Channel by business.
If another channel fits your business better we say so, budget follows business goals.
How we work.
How we work.
Monthly billing, price ceiling set by you.
No lock-in, no transition project.
You own all accounts and content.
Decision support, not status.
Book a free advertising review.
Send an email with your site and we'll go through your current advertising and whether LinkedIn fits your business. We'll also flag which roles and industries are worth the budget. You get our assessment and a concrete next step. No sales pitches, response within one business day.
What do you want to achieve?
No sales process. Response within one business day. · or email directly
Common questions about LinkedIn advertising
What does LinkedIn advertising cost?
The click on LinkedIn costs more than on Meta or TikTok, because you're paying to reach exactly the right seniority and industry. How large the budget gets depends on your audience and your goals. With us you set the budget at a price cap and track to the krona where it goes. We start with a free review of whether LinkedIn is the right channel for you.
When does LinkedIn advertising fit better than Google Ads?
Google Ads captures those already searching for your product, the buying intent that exists now. LinkedIn advertising fits when your business is B2B and you want to reach specific decision-makers before they start searching: the right role, industry and company size. Often they complement each other, and we recommend the mix that fits your business, not the one we prefer to run.
What ad formats are available on LinkedIn?
The most common are single image ads in the feed, document ads and forms that collect leads directly in the platform. We pick the format by the goal, whether it's filling the pipeline with leads or building awareness among the right roles. Tracking is set up so the result can be followed to the business.
Can you guarantee leads or a certain return?
No. The number of leads and the return aren't controlled by us alone. Anyone promising an exact figure is promising something they don't control. We aim the budget at the right seniority, build in tracking, measure against the business and adjust. A predictable method, no guarantees.
Who owns the ad account and the data?
You do. Ads Manager, pixel, audiences and all data live on your accounts. We work in your account, not in ours. If you change agency, it all comes with you, there's no lock-in and no contract trap.
Do you take engagements without conversion tracking?
No. Without tracking, no one knows whether the pricier LinkedIn clicks turn into business, and then we're just burning budget. If tracking or measurement is missing, we build it first. We don't take advertising engagements where the result can't be measured.