SERVICES / ADVERTISING
YouTube advertising.
Your customers watch video before they search for you. Reaching them with moving image is easy, reaching the right viewers without just buying views no one remembers is harder. YouTube advertising gives you video reach on a platform that also carries purchase intent.
Our position
Video that meets intent. A budget you see down to the krona.
What do you want to achieve?
Process
Review.
We review your audience and whether YouTube fits the business before a krona is spent.
Targeting.
Ads are aimed at search signals, interests and the right viewers, not at broad views.
Run.
The campaign is set up and run in your Google Ads account, with formats and tracking in place.
Measurement.
We track what the budget delivers and optimize against the business, not views for their own sake.
YouTube gives video reach where intent already lives.
YouTube advertising is about reaching the right viewers with moving image on a platform that carries purchase intent too. It runs technically through Google Ads, but the format is video: reach and recognition built with moving image, aimed at search signals, interests and audiences rather than broad views.
It complements your other advertising. Search advertising captures those already looking in text, YouTube reaches them with video before and while they look, and organic social builds the relationship over time.
YouTube advertising combines video reach with purchase intent on one platform, run through Google Ads. We review whether YouTube fits your business, aim at search signals and the right viewers, set up and run the campaign, and optimize against the business. You see what the budget goes to down to the krona, with a price cap and no lock-in.
The right format for the right part of the funnel.
YouTube is not one format but several: skippable in-stream for reach, bumpers for reminders, in-feed and Shorts for discovery. We pick the format by where in the funnel the budget does the most, not by what is easiest to buy.
And we measure video honestly. A view is not a customer. The report tells you whether the advertising leads to business, through conversions and what viewers do afterwards, not how many happened to see it.
- Conversion and search tracking on your accounts as the foundation, so the data follows you if you change agency
- Targeting toward intent signals and audiences, not broad views without direction
- Format choice by goal, so the video works for reach or action where it's needed
- A link to your wider advertising in Google Ads, so search and video reinforce each other
- Ongoing follow-up on your terms: a price cap and no lock-in
If search fits your business better than video, we'll tell you.
Measured against the business, not against views.
Down to the krona.
A transparent pipeline, you see what the budget goes to, not a black box.
You own the accounts.
The Google Ads account, channel and data live with you, not with us.
Price cap, no lock-in.
An agreed cap, monthly, no contract trap.
Many agencies chase views, because impressions look good in a report and say little about the business. We take the opposite angle. We aim the video budget at the right viewers and search signals. And we measure against what it leads to, not against how many happened to see it.
You see what the budget goes to down to the krona. No black-box work with just a monthly report. And we don't promise a certain ROAS, because we don't control it alone, but we measure and optimize against it.
You own the Google Ads account, the channel and the data. It all lives on your accounts, so if you change agency it follows you. Budget follows the business goal, not our preference, and if search suits you better than video we'll say so. A price cap and no lock-in.
Why Memorise for YouTube advertising.
Reach plus intent.
Video reach aimed at search signals, so moving image also carries purchase intent.
Channel by business.
We don't push the platform we like. Budget follows where your customers are.
Specialist network.
Senior expertise in Google Ads and paid video, matched to the engagement.
You own everything.
Account, channel and data live on your accounts, we build it in and leave nothing locked.
How we work.
How we work.
Monthly billing, price ceiling set by you.
No lock-in, no transition project.
You own all accounts and content.
Decision support, not status.
Book a free advertising review.
Send an email with your site and audience and we'll go through whether YouTube advertising fits your business, which format carries, and what the video budget can realistically deliver. You get our assessment and a concrete next step. No sales pitches, response within one business day.
What do you want to achieve?
No sales process. Response within one business day. · or email directly
Common questions about YouTube advertising
What does YouTube advertising cost?
You set the ad budget. Our work around it runs on a price cap: an agreed monthly ceiling, no lock-in. The right budget depends on your audience, format and business. We go through that in the free advertising review, without promising a certain reach or ROAS.
Is YouTube advertising the same as Google Ads?
Technically YouTube advertising runs through Google Ads, but the format is video. Search advertising in Google Ads is text and captures those already looking. YouTube advertising is moving image: reach and recognition on a platform that carries search signals and purchase intent as well. The same account foundation, a different role.
Does YouTube advertising fit our business?
YouTube fits best when you want to build reach and recognition with moving image and still reach viewers with purchase intent. We'll tell you if another channel suits the business better. We don't push YouTube because we like the format, budget follows where your customers are.
How does YouTube advertising differ from search advertising?
Search advertising captures those already searching for what you sell, that is pure purchase intent in text. YouTube advertising reaches them with video before and while they look, and still aims at search signals and interests. Organic social builds the relationship over time. They complement each other, and we set budget by where your customers are.
Do we own the ad account and the data?
Yes. The Google Ads account, the channel, the audiences and the data live on your accounts, not ours. If you change agency it all follows you. We don't lock the ad account to us, it's yours. And you see what the budget goes to down to the krona.
Do you promise a certain reach or ROAS on YouTube?
No. Reach and ROAS aren't ours to control alone, so anyone promising a number is promising something they don't control. We measure and optimize against the business, and report it as decision support, not status. We also don't take work where measurement is missing, because then we're just burning money on views.